Pawfecto is a pet-care brand created to make everyday health and wellbeing feel approachable, trustworthy and full of personality.
The identity balances clear product communication with a playful visual language designed to connect with pet owners both emotionally and practically. Across packaging, photography and digital applications, the system creates a cohesive family while allowing individual products to remain distinct and easy to navigate.
About The Project:
Client:
Pawfecto
Scope:
Brand Identity, Packaging Design, Art Direction, Digital Applications
Market:
Pet Care / Consumer Products
Black
Orange
Mint
Green
Blue
White
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