Brown Out Electrical needed an identity with enough personality to stand apart from the polished, predictable branding common across the trade industry.
Built around a custom illustrated rat and a high-impact utility palette, the identity embraces the grit and humour of the business while remaining practical across workwear, vehicles, signage and everyday job-site applications. The result is deliberately bold, irreverent and immediately recognizable.
About The Project:
Client:
Brown Electrical California
Scope:
Brand Identity, Illustration, Art Direction
Market:
Trades / Electrical
Dark Khaki
Atomic
Gold
White
Coffee Bean
More Projects
- Brand Stewardship, Brand Systems, Campaign Design, Marketing Collateral, Environmental Design
